Client: Kowloon Dairy
Agency: Alchemy Asia
Art Director: Elaine Fok
I had the amazing opportunity to work with Alchemy Asia on a large site refresh for Kowloon Dairy, one of Hong Kong's largest dairy companies. Was tasked with incorporating the "fresh milk" messaging into five panoramic landscape illustrations. Entire project took around 12 weeks, from start to finish.
We had to publish this project in 2 parts, as it is massive. Please check out the making of the web & print medias here.
The campaign is now live online and installed all over Hong Kong in subway stations, bus shelters and billboards.
Initial sketches (for general look/feel of "freshness" concept)
Landscape #01 - "Master / Daily Freshness"
Final Illustration
Hi-res details
Landscape #02 - "Optimum Pasteurization"
Final Illustration
Hi-res details
Landscape #03 - "Made In Hong Kong"
Final Illustration
Hi-res details
Landscape #04 - "Daily Delivery"
Final Illustration
Hi-res details
Landscape #05 - "Daily Raw Milk Collection"
Final Illustration
Hi-res details
Illustrations in-use on new site.
Check out animated versions for each level: http://www.hkfreshmilk.com/
Local newspaper ads.
photo by Elaine Fok
photo by Cindy Suen
Bus shelter graphics
Grocery store shelf graphics
Test (unused) renders
